Thursday, September 1, 2011

Digital Publishing for Tablet Magazines


How do you want your media? Over easy or complicated? Surprisingly, a good many of content publishers choose confusing and complicated over simple and easy, making the task of digital publishing vastly more of a pain in the backside than it needs to be. InDesign plugins are great publishing tools for dummies, making the process automatic so that not every content provider needs to learn complicated code or algorithms. With the right tools, publishing to using HTML5 Android language is seamless, simple and you barely even need to think about it. What a world.

Because the fact is you’ve already got enough to worry about it. Digital publishing is vastly more complicated than print, simply because you can synthesize data on just about everything. In fact, technology exists that can even use a web cam to voluntarily scan a users eyes to measure what parts of a site he or she is most interested in and attracted too. This is particularly handy in the advertising space of digital publishing, as advertisers can immediately see if their ads are having an impact with quantified data. There’s no more guessing or editorial hunch involved. The eyes have it. What they follow on an iPad or Android magazine proves to be the most interesting content, and you know exactly which part of an ad viewers are most interested in, every time.

The same holds true for media content itself. Unlike a newspaper, Android magazine content providers know without a doubt how many have viewed their content. They measure more than just click ad rates, but actual interest, thanks to eyeballs. InDesign plugins make the publishing easy. Quantified analytics make digital publishing on the Android magazine a science, not a mystery, with data you can literally take to the bank.

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